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  • Unit 9
  • WHP AP
  • globalization
  • economics
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Video resource for economic and environmental impacts of globalization

Anne Koschmider
Anne Koschmider over 1 year ago

I came across a resource from The Wall Street Journal that I think might make for a timely expiration into consumer culture and the economic and environmental impacts of globalization - 

Here's a summary: 

Shein, a Chinese online fast fashion company, has become a dominant force in the industry, with a $66 billion valuation in 2023 and a 40% share of the U.S. market. Known for its incredibly low prices, Shein offers $2 T-shirts and $7 pants, undercutting its competitors. The brand experienced explosive sales growth during the pandemic, generating an estimated $23 billion in revenue in 2022. However, behind Shein's low prices, there are concerns about the company's practices. A congressional report discovered that Shein uses tax exemptions to cut costs, and the company's own report acknowledged cases of involuntary labor in its supply chain. Shein operates on a "small batch" model, initially producing only 100 to 200 units of each new product. The company's design process is data-driven, creating new designs based on customer engagement and demand. Shein has an inventory turnover rate of 40 days, twice as fast as competitors like H&M and Zara. While this helps reduce inventory waste, environmental activists argue that the high consumption of Shein's cheap clothing leads to overall waste. The company's low prices are also attributed to cheap labor in China and taking advantage of a U.S. tax exemption for low-valued packages. Shein has faced criticism for its labor practices and lack of transparency regarding its supply chain. Congress is investigating the company's labor practices and its use of cotton sourced from China's Xinjiang region, where forced labor is a concern. Shein vows its commitment to providing a safe work environment and fair wages but has not disclosed information about its suppliers. Furthermore, the company's $100 billion valuation in 2022 has declined and its rival, Temu, has gained market share. Shein is attempting to improve its image through social media and has relocated its headquarters to Singapore. It is also diversifying its supply chain outside of China, with plans to invest in Brazilian manufacturers. Shein has partnered with Forever 21 and is transitioning towards a marketplace model to expand its global presence. Despite these efforts, the company continues to face criticism and struggles to address concerns surrounding labor and the environment.

I've been a longtime fan of Planet Money's T-shirt video, but I try to avoid "double dipping" resources for my on-level and AP courses, so this seemed like a solid alternative. 

I know most of us are probably a ways away from teaching Unit 9, but if you give this a try before I get there, let me know your thoughts!

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  • Anne Koschmider
    Anne Koschmider over 1 year ago

    To expand on this, I saw that National Geographic featured and article on “fast fashion graveyards” in Chile’s Atacama Desert. I searched for an accompanying video and found this from the BBC - https://youtu.be/uyHgY2O__fY?si=ZccnzvK-Xjk9ZR45. It’s short - about 3 minutes - and addresses some important points about the environmental impact of production and consumption. 

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  • Laura Massa
    Laura Massa over 1 year ago in reply to Anne Koschmider

    Thank you Anne Koschmider for this addition. It will be a powerful follow up to the previous video and a reflection upon consumerism. I read that brands like Zara, for example, with the notion of fast fashion, launches a new collection every couple of weeks and the stock that isn't sold is burnt, despite their claim that they use recycled materials. Watching the images in the video is disturbing but impactful and gives visibility to the scale of the problem.

    I would like to show it in class and then ask my students how often they get new clothes and what do they do with the ones they don't wear any more. To  what level of degree their consumption habits contribute to this issue?

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  • Laura Massa
    Laura Massa over 1 year ago in reply to Anne Koschmider

    Thank you Anne Koschmider for this addition. It will be a powerful follow up to the previous video and a reflection upon consumerism. I read that brands like Zara, for example, with the notion of fast fashion, launches a new collection every couple of weeks and the stock that isn't sold is burnt, despite their claim that they use recycled materials. Watching the images in the video is disturbing but impactful and gives visibility to the scale of the problem.

    I would like to show it in class and then ask my students how often they get new clothes and what do they do with the ones they don't wear any more. To  what level of degree their consumption habits contribute to this issue?

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