Rebranding the "Dark Ages"

I had a lot of momentum with the Marketing 101 activity from Era 2 so I used that framing with the Renaming the Dark Ages activity in Era 4. It's nothing wildly different from the original but it helped kids to talk about what it means for an organization or person to rebrand themselves before we got started.

The assignment is due Friday so I'll update with examples as they come in.

Parents

Curtis Greeley over 2 years ago

I'm thinking about the celebrity that got canceled for saying something thoughtless and offensive or the athlete that got caught taking performance-enhancing drugs, and how they need to go about repairing their reputation.
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ERIN CUNNINGHAM over 2 years ago in reply to Curtis Greeley

Curtis Greeley that's exactly what we talked about when I introduced the assignment. Like how can we repair the image of the so-called "Dark Ages" with a rebranding campaign? What could we call it and what features could we highlight to change people's mind about the era?
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ERIN CUNNINGHAM over 2 years ago in reply to Curtis Greeley

Curtis Greeley that's exactly what we talked about when I introduced the assignment. Like how can we repair the image of the so-called "Dark Ages" with a rebranding campaign? What could we call it and what features could we highlight to change people's mind about the era?
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